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Course Overview

This course consists of five blocks containing 18 units in all. After studying this course, you should be able to: • Explain the nature of business organisation and identify various forms of organisation learn how business units are set up and financed
• Under the ways and means of marketing the goods
• Explain how aids-to-trade facilitate the business operations
• Evaluation the role of government in business

Block 1: Basic Concepts and Forms of Business Organisation

Unit 1 : Nature and scope of Business

Unit 2 : Forms of Business Organisation-I

Unit 3 : Forms of Business Organisation-II

Unit 4 : Business Promotion

Block 2 : Financing of Business

Unit 5 : Methods of Raising Finance

Unit 6 : Long-term Financing and Underwriting,

Unit 7 : Stock Exchanges

Block 3 : Marketing

Unit 8 : Advertising

Unit 9 : Advertising Media

Unit 10 : Home Trade and Channels of Distribution

Unit 11 : Wholesalers and Retailers

Unit 12 : Procedure for Import and Export Trade

Block 4: Business Services

Unit 13 : Banking

Unit 14 : Business Risk and Insurance

Unit 15 : Transport and Warehousing

Block 5 : Government and Business

Unit 16 : Government and Business

Unit 17 : Forms of Organisation in Public Enterprises

Unit 18 : Public Utilities

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