Lesson 1.1: What is e-commerce — models (B2C, B2B, D2C, marketplace)

Lesson 1.2: Major platforms overview — Amazon, Flipkart, Meesho, Shopify, local marketplaces

Practical: Create checklist comparing platforms (fees, reach, logistics options)

Deliverable: One-page platform selection rationale

Lesson 2.1: Registering as a seller — documents required, KYC process

Lesson 2.2: GST basics for sellers, PAN, bank setup, invoicing essentials

Practical: Simulated KYC & GST form filling (template provided)

Deliverable: Completed sample KYC & GST checklist

Lesson 3.1: Niche selection, demand validation, seasonality

Lesson 3.2: Competitor analysis, pricing benchmarking

Lesson 3.3: Tools & techniques for product research (manual and tools)

Practical: Run product research for 3 candidate SKUs and prepare a short report

Deliverable: Product selection worksheet with P&L estimates

Lesson 4.1: Local vs. wholesale vs. private label vs. dropship models

Lesson 4.2: Negotiation, MOQ, sample evaluation, quality checks

Practical: Create supplier evaluation checklist and draft enquiry email template

Deliverable: Supplier short-list and sample evaluation notes

Lesson 5.1: Writing effective product titles, bullets, long descriptions

Lesson 5.2: Keyword research for listings and backend search terms

Lesson 5.3: A+ content / Enhanced Brand Content basics (where applicable)

Practical: Create optimized listing for one product (title, bullets, description, search terms)

Deliverable: SEO-optimized listing file ready for upload

Lesson 6.1: Basics of product photography (angles, lighting, white background)

Lesson 6.2: Lifestyle images, infographics, image compliance rules

Lesson 6.3: Simple on-phone photography + editing (Canva basics)

Practical: Shoot 6 images for chosen product and design a main image + 2 infographics

Deliverable: Image set and Canva source file

Lesson 7.1: Inventory planning, reorder point, stock keeping (FIFO/LIFO basics)

Lesson 7.2: Fulfillment options — self-fulfillment vs. marketplace FBA/assisted fulfillment

Lesson 7.3: Packaging standards, returns handling, reverse logistics

Practical: Create simple reorder spreadsheet and packing workflow diagram

Deliverable: Inventory & packing SOP document

Lesson 8.1: Costing, landed cost, margins, break-even calculation

Lesson 8.2: Pricing strategies: competitive, value-based, dynamic pricing

Practical: Build per-SKU profit model (costs, fees, shipping, ad spend)

Deliverable: SKU profitability sheet

Lesson 9.1: Marketplace ads basics (Amazon PPC, Flipkart Ads) — campaign types & structure

Lesson 9.2: Off-platform ads: Facebook/Instagram & Google Shopping basics

Lesson 9.3: Promotions, coupons, lightning deals and influencer tie-ups

Practical: Create a basic PPC campaign plan and sample ad creative

Deliverable: Ad plan with estimated CPC/CAC targets

Lesson 10.1: Order lifecycle, cancellations, refunds, settlements reconciliation

Lesson 10.2: Customer service best practices and handling negative reviews

Practical: Draft templates for customer messages, returns policy, FAQ

Deliverable: Customer support SOP and response templates

Lesson 11.1: Building brand identity, logo, store policies, packaging experience

Lesson 11.2: Scaling across multiple marketplaces & international expansion basics

Lesson 11.3: Subscription models, bundles, repeat-customer strategies

Practical: Draft a 3-month growth roadmap for the product/store

Deliverable: Brand guidelines one-pager + growth roadmap

Lesson 12.1: Key metrics: CTR, CVR, ACOS, TACOS, AOV, LTV, churn

Lesson 12.2: Using dashboards to optimize listings and ads (report cadence)

Practical: Interpret sample sales data and recommend 5 optimization actions

Deliverable: Monthly KPI dashboard template + action plan

Task: Launch-ready mini-store or marketplace listing for one product (live or simulated)

Includes: Product research, supplier contact, listing creation, images, 1 ad campaign, inventory plan, SOPs, and 1-page business plan

Assessment: Live demo presentation + evaluation against rubric (listing quality, profitability, marketing plan, SOPs)

Certificate: Issue after passing project & minimum quiz scores

Weekly quizzes after each module

Practical assignment submittals (images, listing files, spreadsheets)

Final capstone project presentation

Certificate of Completion on passing criteria

Templates: KYC/GST checklist, product selection sheet, supplier email, listing template, inventory sheet, packing SOP, customer templates

Recommended tools: Canva (design), basic spreadsheet templates, marketplace seller dashboards, optional paid tools for advanced learners

Sample videos: Listing walkthroughs, ad demo recordings, photography guides