- Digital Marketing
- Performance Marketing
Performance Marketing
Learn Performance Marketing from Scratch, Run Profitable Ads on Google & Meta, Master Paid Campaigns, ROI Optimization & Lead Generation in Yamuna Vihar, Uttam Nagar, New Delhi
- 10 - 20 weeks
- 102 Lectures
- 8741 Student Enrolled
- Offer by ATTITUDE ACADEMY
- Last updated:- Sep 25, 2026
₹1299.00 96% Off
- 100+ Practical Videos For Covering Course
- e-Content with Assignments
- 100% Job Assistance Access
- on All Device 24*7 Lifetime Access
- ISO 9001 : 2008 Company
- Internship Programme for Learners
- Govt. Recognized Certificate
- One of the Finest Education Brand in India
- Live Project provided for practice
- Course Related Blogs & Articles
What you'll learn
- Understand Fundamentals Of Performance Marketing And Paid Advertising
- Learn Campaign Strategy, Funnel & Conversion Concepts
- Work With Google Ads For Search Campaigns
- Create & Manage Campaigns Using Meta Ads (Facebook & Instagram)
- Perform Audience Targeting, Keyword Planning & Research
- Write High-Converting Ad Copies, Headlines & Creatives
- Optimize Campaigns Using CPC, CPL & ROI Strategies
- Track Performance Using Google Analytics & Metrics
- Improve Conversions With Landing Page & CRO Techniques
- Run Campaigns For E-commerce & Lead Generation
- Analyze Campaign Data & Create Performance Reports
- Work On Live Campaigns & Practical Projects
- Develop Job-Ready Skills For PPC & Performance Marketing Roles
Requirements
- Innovative and Creative Ideas
- Basic Knowledge of Computer
What placement assistance will you receive?
Free Placement Preparation Training
Access to curated Internships & Current Job Openings.
Top performers will be highlighted on Attitude Job portal
Requirements
This Performance Marketing course helps you learn how to run ads on Google & Meta platforms. Learn campaign setup, targeting, budget optimization, and lead generation with practical projects. Perfect for students, job seekers, and business owners who want to grow their career in digital marketing.
Course Circullum
- What is Performance Marketing
- Performance Marketing vs Traditional Digital Marketing
- Marketing objectives and KPIs
- Funnel and conversion concepts
- Measurable outcomes: impressions, clicks, leads, conversions and purchases
- CPC, CPL and campaign performance analysis
- Business goals and conversion-focused marketing
- Classroom Assignment
- Home Assignment
- Target audience identification
- Customer intent and audience understanding
- Market and competitor research concepts
- Selecting the right campaign objective
- Offer, messaging and value proposition
- Audience / keyword planning
- Campaign research worksheet
- Classroom Assignment
- Home Assignment
- Google Ads ecosystem and account structure
- Campaign, ad group and keyword structure
- Search advertising fundamentals
- Keywords and search intent
- Keyword planning and targeting concepts
- Ad copy, headlines, descriptions and assets
- Budget and bidding concepts
- Campaign setup workflow
- Classroom Assignment
- Home Assignment
- Practical & Theory Test
- Launching a Search campaign
- Budget and bidding management
- Monitoring impressions, clicks, CPC, leads and conversions
- Identifying weak-performing areas
- Testing ad variations
- Campaign optimisation workflow
- Reporting campaign performance
- Case Study / Practical Campaign
- Classroom Assignment
- Home Assignment
- Meta Ads ecosystem
- Facebook & Instagram advertising workflow
- Campaign objectives
- Audience targeting
- Ad sets and creatives
- Lead generation concepts
- Conversion-focused campaigns
- Budget and campaign structure
- Performance monitoring
- Classroom Assignment
- Home Assignment
- Practical & Theory Test
- LinkedIn advertising fundamentals
- Professional / B2B audience targeting
- LinkedIn campaign objectives
- Creative and audience considerations
- Performance measurement
- Twitter advertising fundamentals
- Twitter audience and campaign concepts
- Creative formats and performance measurement
- Classroom Assignment
- Home Assignment
- Understanding the conversion funnel
- Landing-page optimisation concepts
- Call-to-action optimisation
- Reducing friction in digital experiences
- Offer and landing-page alignment
- Testing and improvement
- Identifying conversion opportunities
- CRO Case Study
- Classroom Assignment
- Home Assignment
- E-commerce customer journey
- Product-focused campaigns
- Traffic-to-purchase funnel
- Customer acquisition and conversion measurement
- Campaign optimisation for online sales
- Performance-focused e-commerce case study
- Classroom Assignment
- Home Assignment
- Website traffic measurement
- Campaign performance analysis
- Understanding user behaviour
- Conversion-related reporting
- Reading important performance metrics
- Connecting campaign activity with business outcomes
- Data-driven marketing decisions
- Analytics Reporting Assignment
- Classroom Assignment
- Home Assignment
- Practical & Theory Test
- 2 DAYS PRACTICE & QUERIES
- Understand a business marketing objective
- Select an appropriate paid advertising channel
- Plan audience and campaign structure
- Prepare offer, landing-page and creative requirements
- Create a campaign plan
- Prepare tracking and measurement requirements
- Analyse sample campaign data
- Identify optimisation opportunities
- Prepare a campaign report
- Present campaign insights
- Project Evaluation
- Performance Marketing career roles
- Performance Marketing Executive / Specialist
- PPC / Paid Search Executive
- Google Ads Specialist
- Meta Ads Specialist
- Paid Social Media Executive
- Digital Advertising Executive
- Media Buying / Campaign Management roles
- Resume Building
- Performance Marketing Portfolio / Case Studies
- LinkedIn Professional Branding
- Mock Interviews
- Freelancing Guidance
- Internship & Placement Assistance
- Interview Preparation & Job-Readiness Session
- FINAL PRACTICAL & THEORY TEST
Take the final exam online to complete the Performance Marketing after which you will be able to download your certificate from Attitude Trainings.
How will your training work?
Classes
Watch recorded & live videos to learn various concepts & get Live Sessions with Trainer for Doubts Clearing.
Exams
Test your knowledge through quizzes & module tests. Take online exam & get instant result.
Projects
Get hands on practice by doing assignments and live project
Certificate
Take the final exam to get certified in Performance Marketing
Reviews - 0
Releated Courses
₹1299.00 ₹35000.00
96% Off
Coupon Code: OFF10COURSE
- 100+ Practical Videos For Covering Course
- e-Content with Assignments
- 100% Job Assistance Access
- on All Device 24*7 Lifetime Access
- ISO 9001 : 2008 Company
- Internship Programme for Learners
- Govt. Recognized Certificate
- One of the Finest Education Brand in India
- Live Project provided for practice
- Course Related Blogs & Articles
How will your doubts get solved?
You can post your doubts on the Q&A forum which will be answered by the teachers within 24 hours.
100% Placement Assistance
Meet Our Placed Students
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Commonly Asked Questions
Q. What are the prerequisites for the training?
There are no prerequisites for this training as it is of beginner level. Everything that you need to know about Performance Marketing would be taught to you from scratch.
Q. Do I need to have a laptop or desktop to do the training or can I do it on mobile too?
You can watch the videos and take quizzes & tests on any device including mobile. However, for assignments and practice, use of desktop or laptop is required.
Q. What system configuration is needed to do this training?
Q. When can I start the training?
You can choose your preferred batch date while signing up for the training program and start accordingly.
Q. Will I be getting a hard copy of the certificate?
No, you will be only getting a soft copy of the certificate which you can download and print out if required.
Q. What placement assistance will I receive from Attitude as part of the training?
- You will receive free access to Placement Preparation Training on the platform which covers resume writing, cover letter writing, how to search and apply for internships and jobs on Attitude, and interview preparation. This training comes with a lifetime access meaning you can use it later also if you are not applying for internships or jobs right now.
- Access to curated internships & jobs related to the training - after completing the training, you would receive a list of handpicked internships or jobs every week that you can apply to as per your preference.
- If you are a top performer, a badge of achievement will be added to your Attitude resume and shown to the employers when you apply to internships or jobs on Attitude.
Q. Does Attitude Trainings guarantee a job or internship placement?
While many of our students have found their desired internships or jobs after completing their training, Attitude Trainings does not guarantee an internship or job. However, if you study sincerely (including doing exercises, assignments, and projects) and make good use of our placement assistance feature, it will become easier for you to get a placement using the skills learned in the training.
Q. I’m not able to make payment. What should you do now?
You could try making the payment from a different card or account (of a friend or family). Otherwise, you can follow the instructions on how to make an offline payment.
Q. The payment shows failed but money got deducted? What should I do now?
The amount deducted will come back to your account within 3-5 working days. This is the normal duration your bank will take to credit the amount back into your account.
What People Say?
Reviews By Our Success & Top Students
monu
"Attitude Academy\'s digital marketing course is a game-changer! ? The trainers are industry veterans, providing insights that go beyond textbooks. ? Best training institute hands down, with a focus on real-world skills that set you apart. ? Attitude Academy\'s commitment to excellence ensures 100% satisfaction! ?\r\n\r\n\r\n\r\n"
farhan
"Attitude Academy\'s digital marketing course is a game-changer! ? The trainers are industry veterans, providing insights that go beyond textbooks. ? Best training institute hands down, with a focus on real-world skills that set you apart. ? Attitude Academy\'s commitment to excellence ensures 100% satisfaction! ?\r\n\r\n\r\n\r\n"
Atif
"The Digital Marketing course at Attitude Academy in Yamuna Vihar was exactly what I needed! The trainers are very knowledgeable and explained every topic in depth. From SEO to Google Ads, the course covered all areas, and the assignments helped me apply what I learned. Highly recommend! ??"
Harsh
"I had an incredible experience at Attitude Academy’s Digital Marketing course in Yamuna Vihar. The trainers explained every concept in detail, and the hands-on projects were very helpful. I now have the skills to run successful digital marketing campaigns. Highly recommend! ??"
Simra Saifi
"Attitude Academy’s Digital Marketing course in Yamuna Vihar is amazing! It covers everything, from SEO basics to advanced Google Ads strategies. The trainers are very knowledgeable and provide great real-world examples. I now feel confident in my digital marketing skills. Highly recommend! ??"
Anamika
"Thank you for your feedback! We’re happy the course and expert trainers have helped you feel well-prepared for your digital marketing career. Best of luck!"
Kamal Singh
"Attitude Academy’s Digital Marketing course in Yamuna Vihar exceeded my expectations! The course covered everything from SEO and social media to Google Ads. The trainers are industry experts and provided hands-on learning, making it easy to understand. I feel ready to pursue a career in digital marketing! ??"
Manish kumar
"The Digital Marketing course at Attitude Academy in Yamuna Vihar is a great learning experience! It covered everything—SEO, SEM, and content marketing. The trainers are very knowledgeable and always ready to help. The practical approach made the concepts clear. Highly recommended! ??"
Sachin
"The Digital Marketing course at Attitude Academy in Yamuna Vihar is a great learning experience! It covered everything—SEO, SEM, and content marketing. The trainers are very knowledgeable and always ready to help. The practical approach made the concepts clear. Highly recommended! ??"
