WHATS APP MARKETING EXCEUTIVE

1. WhatsApp Automation Setup & Management
● Manage WhatsApp Business API and automation tools (Interakt, WATI, etc.).
● Create and update automated message flows for inquiries, admissions, counselling, and follow-ups.
● Ensure all templates are approved and active.
● Maintain FAQ and chatbot responses used for student support.

2. Lead Handling & Response System
● Set up instant replies for new leads (course details, fees, admission steps).
● Ensure that every student inquiry receives correct automated information.
● Monitor response quality and reduce delay in replies.

3. Daily Monitoring & Issue Handling
● Track WhatsApp message delivery, read rates, and failure reports.
● Fix issues like message not sending, template rejection, or number blocking.
● Coordinate with the technical team if the API or automation stops working.

4. Student Support & Communication
● Manage automated reminders for:
○ Admission deadlines
○ Document submission
○ Fee payments
○ Counselling schedules
● Ensure students receive accurate course information and guidance through automated
messages.

5. Reporting & Analysis
● Prepare daily and weekly WhatsApp performance reports (message sent, delivered,
read, replied).
● Analyse student queries to improve chatbot answers.
● Share insights on student interest, active time, and top questions.

6. Template Management
● Create new WhatsApp templates for:
○ Marketing
○ Admission updates
○ Important announcements
● Submit templates for approval and track rejection reasons.

7. Coordination & Team Support
● Coordinate with counselling, admissions, and marketing teams for new message
requirements.
● Update WhatsApp messages based on new courses, fees, or admission changes.

● Work with the design/content team for creatives used in WhatsApp communication.