SEO Executive

Develop and execute successful SEO strategies across on-page, off-page, and technical SEO.

Perform ongoing keyword research, discovery, and optimization for SEO and SMM

Conduct SEO audits and provide actionable insights to improve site health and search engine rankings.

Optimize content for search engines and user experience (including title tags, meta descriptions, header tags, and internal linking).

Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

Collaborate with content writers to ensure SEO best practices are followed in content creation.

Perform competitor analysis to identify gaps and opportunities in the SEO strategy.

Stay updated with the latest trends and best practices in SEO and search engine algorithms.

Manage link-building strategies to increase domain authority and website visibility.

Work with web developers to ensure SEO-friendly design, site structure, and navigation.

Day-to-day Responsibilities

Check and analyze website performance metrics (traffic, rankings, bounce rate, etc.).

Perform daily keyword tracking and update rankings reports.

Audit and fix technical SEO issues (broken links, crawl errors, site speed, mobile usability, etc.).

Conduct on-page optimization for newly published content and existing web pages.

Collaborate with content team to create SEO-optimized blog posts and web pages.

Outreach to websites/blogs for backlink opportunities (guest posting, partnerships, etc.).

Review and update internal linking structure for improved site navigation and SEO.

Monitor Google Search Console for indexing issues or manual actions.

Create weekly/monthly performance reports to assess SEO strategy effectiveness.

Participate in digital marketing meetings to discuss strategy, performance, and improvements.